If you can’t win, change the rules (or bitch until someone does it for you).
Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine’s undifferentiated slush of results.
Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that depended on how [...]
Entries Tagged as 'traditional media'
Media Co’s Want More Favorable Google Algorithm
March 23rd, 2009 2 Comments
Tags: fail · Google · Google sucks · political · search engine news · SEO News · traditional media
TV Shows Leveraging the Web to Extend Jokes
March 12th, 2009 No Comments
Fantastic article on Yahoo today about how TV shows (and How I met Your Mother in particular) are using quickly thrown-together websites and social media to carry over gags from the show to the real world:
Together, they’ve made a MySpace fan page (http://www.myspace.com/robinsparkles) for pop singer Robin Sparkles, an alter ego of the show’s Robin [...]
Tags: online marketing news · traditional media · win
The Next 10 Newspapers to Go Online or Fold
March 9th, 2009 No Comments
Time Magazine has compiled its list of the 10 major daily newspapers that face either going completely digital or folding. As a new media guy and a capitalist red in tooth and claw, it’s been very easy to see and to point out that without major revisions, the traditional media model is fast driving people out [...]
Tags: fail · traditional media
The New York Times discovers SEO
January 13th, 2009 1 Comment
The New York Times’ “Fresh Starts” section takes on the SEO job market, which tracks the success of a history major in becoming Director of SEO of an ad agency based on his experience in an internship. I’m guessing / hoping that more than an internship was involved with this position but with the dearth [...]
Tags: Search News · SEO News · traditional media
