Quick blurb on what the long tail can mean for natural search and how to pursue it…
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Entries Tagged as 'learning SEO'
Range Blog Post – Long tail for natural search
June 30th, 2009 No Comments
Tags: learning SEO · shameless self promotion · win
SEW Column – Sharing & SEO
June 30th, 2009 No Comments
First official column post today on Sharing Your Way to Better SEO, discussing the people in your organization who should be made part of your SEO efforts (or at a bare minimum kept in the loop). It’s got everything from Indiana Jones and John Williams to very fundamental things you’re forgetting to share with people [...]
Tags: agency · in-house · learning ppc · learning SEO · shameless self promotion · win
MORE big news!
June 19th, 2009 No Comments
If the new position, new regular blogging duties at the Range Blog and the platinumizing travel schedule I’ve cleared in the last few months weren’t enough to make blogging trickier than earlier this year, another big opportunity just came along: I’m now a regular columnist at Search Engine Watch, writing and commenting on Enterprise SEM (how [...]
Tags: learning SEO · Search News · SEO News · shameless self promotion · win
SIPA presentation coverage
June 4th, 2009 No Comments
A few quick notes from my presentation on The Business Case For SEO Content Development at SIPA 2009…
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Tags: in-house · learning SEO · SEO (Search Engine Optimization) · SEO News · shameless self promotion · win
A little Marketing Sherpa love…
June 3rd, 2009 No Comments
A fellow Ranger and I were featured in Marketing Sherpa this week alongside Chris Knoch from Omniture on ways to measure your SEO success. Get it while it’s free, or here are the 7 points without the juicy details that they put into the article just to whet your appetite.
Link expired and you want the rest? Ask [...]
Tags: learning SEO · SEO results · shameless self promotion · win
SEO & Conversion Webinar
April 8th, 2009 No Comments
For anyone who cared enough to attend, yesterday’s Search Marketing Now webinar on SEO & conversion rates went extremely well. Chris Knoch was extremely knowledgeable about how to leverage analytics programs across the board on how to investigate ways to improve conversion rate, Chris Sherman was a gracious moderator and I felt like I wasn’t [...]
Tags: learning SEO · SEO News · shameless self promotion · user experience
Customizing a Wordpress Theme
April 6th, 2009 No Comments
Yup, it’s turned into Wordpress month on Search Engine Snark, which is like Shark Week only significantly lamer but still likely to draw more eyeballs.
For those who are too poor to hire a pro Wordpress designer (i.e. if your name isn’t Graywolf or you weren’t given a copy of Thesis for free) to re-tool an [...]
Tags: learning SEO · wordpres themes · wordpress · wordpress optimization · wordpress seo
April 7th Webcast: SEO & Conversion Rates
March 30th, 2009 No Comments
Hey all! Shameless self-promotion plug coming at you!
I’ll be giving part of the April 7th webcast by Search Marketing Now(part of Search Engine Land, Sphinn, etc) about the ways that SEO and user experience are tied together. I’ll be speaking about the specific ways to layer SEO and user experience into the one, big ball [...]
Tags: learning SEO · SEO (Search Engine Optimization) · shameless self promotion · user experience · win
New Search Engine Snark theme – you like?
March 23rd, 2009 2 Comments
If you’ve been reading us, first of all thank you. Second of all, you may notice that things are quite a bit different. As much as I loved the Copyblogger Wordpress theme – further discussion momentarily - it was time to step into a unique look and feel rather than one that’s clearly already out there. Plus, [...]
Tags: design · learning SEO · win · wordpress · wordpress optimization · wordpress themes
Learning Search Engine Marketing
February 10th, 2009 No Comments
In the early days (way back in the early-mid 2000’s), search was nearly always an organic thing – you learned a tip or two to make your company’s website perform a little better, or your boss showed up with some extra budget and told you to start buying keywords. Sure, there were classes here and [...]
Tags: in-house · learning ppc · learning SEO · win
