First official column post today on Sharing Your Way to Better SEO, discussing the people in your organization who should be made part of your SEO efforts (or at a bare minimum kept in the loop). It’s got everything from Indiana Jones and John Williams to very fundamental things you’re forgetting to share with people who make the difference in victory or defeat in a campaign.
The major takeaway for lazy SOBs who need Cliff’s Notes is that you should always remember that information is key in SEO campaigns, both in terms of providing it to engines and to people within your organization.
I'm kind of a cross between Led Zepplin and these guys:
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