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Search Engine Snark - SEO (Search Engine Optimization) - A little Marketing Sherpa love…


A little Marketing Sherpa love…

June 3rd, 2009 at 6:47 am — SEO (Search Engine Optimization)
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A fellow Ranger and I were featured in Marketing Sherpa this week alongside Chris Knoch from Omniture on ways to measure your SEO success. Get it while it’s free, or here are the 7 points without the juicy details that they put into the article just to whet your appetite.

Link expired and you want the rest? Ask / hire us!

  1. Separate branded from non-brand keywords
  2. Build calendars
  3. Tie keywords to KPIs
  4. Compare SEO metrics to total site performance
  5. Don’t forget offline conversions
  6. Drill down to diagnose problems
  7. Monitor links

UPDATE: Picked up by Mediapost, too!

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I'm kind of a cross between Led Zepplin and these guys:

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