Search of the Day: Prom Part 1: The Basics & Prom Dresses

Ah, prom. That magical night of thinking you’re sneaky for getting drunk, thinking you’re unique by renting a waistcoat with your tux and thinking you’re sooooo grown up because you’ve made it to 17 without (successfully) flushing yourself down the toilet and are dressed in snappy duds. To say nothing of the dramatic leadup of who’s going with who, but wishes they could go with someone else so they might end up going stag (a quick thank you to my wife for saving me from playing dating games ever, ever again). All at a price – for clothing and hair, anyway – that will be on par with your wedding – maybe even to your what’s-her-name date, if she’d stop giggling long enough to talk to her.

We hear a lot about how those crazy kids are crazy about this internet thing, let’s take a look at what they’re looking for when it comes to this rite of passage.

Prom, interestingly enough, is not anywhere near the top search phrase for the category – it loses easily to Prom Dresses 165,000 673,000 (Google monthly average). On top of which, Prom Night drives about the same level of traffic – impressive, given that Prom has a few months of building traffic, whereas Prom Night gets one big bump in April. Then there are the themes – because God forbid you throw a party that’s just a party. Disturbingly enough, Ghetto Prom drives the same relative amount of traffic as Prom Themes – about 9,900 per month – with the singular Prom Theme generating about 1,000.

But back to those dresses (AKA Prom Gowns at 22k per month) that everyone seems to care about so much. What are girls (well, mostly girls, it is the 21st century) looking for in a prom dress? With teenagers being so frugal and all, Cheap Prom Dresses pushes 49,500 searches per month. Dads, get ready – Short Prom Dresses runs about 22,000 per searches per month and 8,100 searches per month are for Sexy Prom Dresses. White Prom Dresses seem to be more popular than Black Prom Dresses 5,400 to 4,400, with Pink Prom Dresses at around the same level as the black ones. 1,900 search for Lime Green Prom Dresses and the lowly Yellow Prom Dresses generate 170.

Stylistically, the kids like vintage (8,100/month), gothic (3,600), 80’s (1,900) and punk (1,900). 1,600 searches per month are for Poofy Prom Dresses and Jovani Prom Dresses (9,900) top the designers, with Jessica McClintock (1,900) a distant second and Joli (1,300) and Scala (1,000) round out the dress designers with a higher than 1,000 per month average.

We’ll take a look tomorrow at some other areas that make up prom-based searches. In the meantime, I don’t know about you but I’m going to enjoy not having to go through this crap again and be glad that all I had to worry about were a tux and logistics.

Update: See part 2

Mom says there are no posts that are like me. I am unique.

Tags:   clothing · prom · prom dresses · women's clothing Share on Twitter

 More where that came from - get Search Engine Snark feeds!
Subscribe to Search Engine Snark by Email