Quick blurb on what the long tail can mean for natural search and how to pursue it…
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Entries Tagged as 'SEO (Search Engine Optimization)'
Range Blog Post – Long tail for natural search
June 30th, 2009 No Comments
Tags: learning SEO · shameless self promotion · win
SEW Column – Sharing & SEO
June 30th, 2009 No Comments
First official column post today on Sharing Your Way to Better SEO, discussing the people in your organization who should be made part of your SEO efforts (or at a bare minimum kept in the loop). It’s got everything from Indiana Jones and John Williams to very fundamental things you’re forgetting to share with people [...]
Tags: agency · in-house · learning ppc · learning SEO · shameless self promotion · win
SIPA presentation coverage
June 4th, 2009 No Comments
A few quick notes from my presentation on The Business Case For SEO Content Development at SIPA 2009…
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Tags: in-house · learning SEO · SEO (Search Engine Optimization) · SEO News · shameless self promotion · win
A little Marketing Sherpa love…
June 3rd, 2009 No Comments
A fellow Ranger and I were featured in Marketing Sherpa this week alongside Chris Knoch from Omniture on ways to measure your SEO success. Get it while it’s free, or here are the 7 points without the juicy details that they put into the article just to whet your appetite.
Link expired and you want the rest? Ask [...]
Tags: learning SEO · SEO results · shameless self promotion · win
Media Co’s Want More Favorable Google Algorithm
March 23rd, 2009 2 Comments
If you can’t win, change the rules (or bitch until someone does it for you).
Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine’s undifferentiated slush of results.
Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that depended on how [...]
Tags: fail · Google · Google sucks · political · search engine news · SEO News · traditional media
Rank Checking vs. Bottom Line – Matt Cutts and reality
March 11th, 2009 No Comments
In addressing why Google is cracking down on automated rank checkers, Matt Cutts helps make the point that all right-thinking SEOs try to instill in their clients or internal teams: Rankings don’t matter, revenue does.
That said, monitoring your rankings does have a place in your SEO campaigns, in areas like:
Are your efforts to improve your [...]
Tags: matt cutts · reporting · SEO results · win
The LA Times Discovers SEO
March 6th, 2009 No Comments
A great story in the LA Times today about someone from the older set stepping into the online world after being laid off, including her adventures with keywords and SEO friendly copywriting.
It’s fascinating to read this and see that someone older is running into the same things a lot of us did when we first [...]
Tags: SEO (Search Engine Optimization) · seo jobs · win
Town considers changing name to rank better
March 2nd, 2009 No Comments
The town of Eu, France (population 8,000) is pissed that a silly little thing called the European Union managed to co-opt their town’s name in its typical shortening. Not so much because they disagree wit bloated bureaucracy and the insistence that all of these countries have enough in common to cleave to each other and [...]
Tags: fail · france · Google · Google sucks · political · political seo
6 Things That Should Be Natural Search Factors
February 22nd, 2009 No Comments
How many factors go into figuring a site’s natural rankings? Is it 70, an easily ‘masterable’ number as proffered by the uberdouche / wannabe / toad SEO Champion? Is it 230 that Matt Cutts occassionally rattles off when aforementioned SEOs claim to know them all?
And more importantly, what are they? Inbound links, internal links, content, [...]
Tags: SEO News
Dvorak needs a clue about SEO
February 10th, 2009 No Comments
Otherwise intelligent tech guy John Dvorak wrote a screed against time-honored SEO techniques in a very visible PC Mag article today. Lot of people hacked off about it. Basically, guy got some bad advice from an ‘SEO Maven’ that he needed longer URLs. To his way of saying it, all he heard was that search engines [...]
Tags: Search News · seo ignorance · SEO News
